Code
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BI-MK-2010-0025
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Title
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UNDERSTANDING CONSUMER PROPENSITY TO OBSERVE: A STUDY IN JAKARTA AND SURROUNDINGS
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Author
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MEYRY MEYRY
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Subject
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MARKETING
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Abstract
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View
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Advisor
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Lydia Iswara, MBA ,
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Department
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Marketing
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Format
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180 p
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Year
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2010
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Keyword
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Consumer behavior , consumer decision making , consumer self-confidence , consumer propensity to observe , risk aversion , need for cognition , brand choice overload , correlation , regression
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Source
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JWC
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Collection Type
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Skripsi S1
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Rights
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