Code     BI-MK-2012-0038
Title     Understanding Attitudes Toward and Behaviors in Response to Product Placement in Jakarta
Author     TRY PRIHATONO NGASERIN
Subject     MARKETING
Abstract    View 
Advisor  Lianti Raharjo, M.Mktg ,
Department     Marketing
Format     106 p
Year     2012
Keyword    Product Placement Attitudes , Product Placement Behaviors , Consumer Socialization Framework , Frequency of Movie Watching , Peer Communications , Jakarta Consumers , Consumer Behavior
Source    JWC
Collection Type     Skripsi S1
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