Code     BI-MK-2010-0040
Title     CONSUMERS EVALUATION IN FMCG PRODUCTS TOWARDS BRAND EXTENSION
Author     DEFINNA
Subject     CONSUMERS -- RESEARCH
Abstract    View 
Advisor  Tara Farina Srihadi, M.Sc ,
Department     Marketing
Format     137 p
Year     2010
Keyword    Consumer evaluation , brand extension , perceived quality , perceived risk , brand reputation , similarity fit , perceived risk , fast moving consumer goods (FMCG)
Source    JWC
Collection Type     Skripsi S1
Rights     Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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