BINA NUSANTARA
Language:
Code
BI-MK-2010-0040
Title
CONSUMERS EVALUATION IN FMCG PRODUCTS TOWARDS BRAND EXTENSION
Author
DEFINNA
Subject
CONSUMERS -- RESEARCH
Abstract
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Advisor
Tara Farina Srihadi, M.Sc ,
Department
Marketing
Format
137 p
Year
2010
Keyword
Consumer evaluation
,
brand extension
,
perceived quality
,
perceived risk
,
brand reputation
,
similarity fit
,
perceived risk
,
fast moving consumer goods (FMCG)
Source
JWC
Collection Type
Skripsi S1
Rights
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