Code
|
BI-MK-2010-0100
|
Title
|
UNDERSTANDING BRAND AND DEALER RETENTION IN THE NEW CAR MARKET
|
Author
|
PUTRA SUNGKONO DJAP
|
Subject
|
BRAND ANALYSIS
|
Abstract
|
View
|
Advisor
|
Andy Lunarjanto, MM.,MBA. ,
|
Department
|
Marketing
|
Format
|
162 p
|
Year
|
2010
|
Keyword
|
Brand retention , dealer retention , brand quality , brand payment equity , brand trust , brand equity , brand switching cost , intristrict dealer quality , extrinsic dealer quality , dealer trust , dealer payment equity , dealer switching cost
|
Source
|
JWC
|
Collection Type
|
Skripsi S1
|
Rights
|
Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
|
Sections |
|
|
|
|
Cover |
Download
|
Download
|
Download
|
|
Bab 1 |
Download
|
Download
|
Download
|
View
|
Bab 2 |
Download
|
Download
|
Download
|
View
|
Bab 3 |
Download
|
Download
|
Download
|
|
Bab 4 |
Download
|
Download
|
Download
|
|
Bab 5 |
Download
|
Download
|
Download
|
View
|
Daftar Pustaka |
Download
|
Download
|
Download
|
|
Lampiran |
Download
|
Download
|
Download
|
|
Lampiran 2 |
Download
|
Download
|
Download
|
|