Code     BI-MK-2010-0104
Title     THE EFFECT OF SERVICE BRAND EXTENSION ON CORPORATE IMAGE (A STUDY OF MOBILE OPERATORS IN INDONESIA)
Author     RUDY ARIESTYA PUTRA
Subject     BRAND ANALYSIS
Abstract    View 
Advisor  Dahlia Darmayanti, MIM ,
Department     Matematika
Format     130 p
Year     2010
Keyword    Service marketing , perceived quality , brand , brand image , product and growth market strategy , brand extensions , and fit or similarities between the extension and parent brand
Source    JWC
Collection Type     Skripsi S1
Rights     Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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