Code     BI-MK-2010-0114
Title     THE MARKETING DIRECTIONS OF TWO FASHION RETAILERS IN JAKARTA, INDONESIA A STUDY IN ZARA AND THE EXECUTIVE FASHION SHOPPERS
Author     AMELIA MARTHA
Subject     MARKETING
Abstract    View 
Advisor  Tara Farina Srihadi, M.Sc. ,
Department     Marketing
Format     185 p
Year     2010
Keyword    Fashion industry , market orientation , marketing strategy , brand image , consumer behavior , factor analysis
Source    JWC
Collection Type     Skripsi S1
Rights     Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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