Code     BI-MK-2011-0011
Title     Affect And Retail Shopping Behavior: Understanding The Role Of Mood Regulation Due To Word-of-Mouth As Retail Outcome.A Partial Study Among Shopping Malls In Jakarta
Author     CUT SITI MAISYARAH NOVIANI
Subject     CONSUMER BEHAVIOR
Abstract    View 
Advisor  Rini Setiowati, SE., MBA. ,
Department     Marketing
Format     108 p
Year     2011
Keyword    Mood regulation , affect , motivation , shopping value , word of mouth
Source    JWC
Collection Type     Skripsi S1
Rights     Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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