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Code	BI-MK-2011-0057
Title	ETHNOCENTRIC BELIEFS AND COUNTRY-OF-ORIGIN (COO) EFFECT: IMPACT OF COUNTRY, PRODUCT, AND PRODUCT ATTRIBUTES ON INDONESIAN CONSUMERS EVALUATION OF FOOD PRODUCTS
Author	PETRIK LEO
Subject	MARKETING RESEARCH
Abstract	View
Advisor	Karen Peyronnin Imam, MIB ,
Department	Marketing
Format	114 p
Year	2011
Keyword	Consumer ethnocentrism , country of origin , consumer behavior , purchase decision
Source	JWC
Collection Type	Skripsi S1
Rights	Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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