Code     BI-MK-2012-0197
Title     Perceived benefits of credit card loyalty programs: Scale development and implications for relational strategies
Author     WILLY JAYADI
Subject     MARKETING
Abstract    View 
Advisor  Daniel Hadinata Saputro, M.M. ,
Department     Marketing
Format    
Year     2012
Keyword    Perceived Benefits , Credit Card , Loyalty Programs , Utilitarian Benefits , Hedonic Benefits , Symbolic Benefits , Satisfaction , Loyalty , Perceived Relationship Investment , Relationship Quality
Source    JWC
Collection Type     Skripsi S1
Rights    
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