BINA NUSANTARA
Language:
Code
BI-MK-2013-0038
Title
APPROACH AND AVOIDANCE MOTIVATION: INVESTIGATING HEDONIC CONSUMPTION IN DEPARTMENT STORES AMONG PEOPLE IN JAKARTA
Author
HYACINTHA SHANNAZ NAMIRA
Subject
CONSUMER BEHAVIOR
Abstract
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Advisor
Lydia M. Iswara, MBA. ,
Department
Marketing
Format
pdf
Year
2013
Keyword
Retailing
,
Department Stores
,
Consumer Behavior
,
Hedonism
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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