Code     BI-MK-2013-0039
Title     RELATIONSHIP MARKETING: THE INFLUENCE OF DIFFERENT LEVEL OF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMERS' RELATIONAL RESPONSE BEHAVIORS
Author     DAVID SETIAWAN
Subject     MARKETING
Abstract    View 
Advisor  Tara Farina Srihadi, M.Sc ,
Department     Marketing
Format     pdf
Year     2013
Keyword    Relationship marketing , personal involvement , service characteristics , perceived relational benefits , relational response behaviors
Source    JWC
Collection Type     Skripsi S1
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