Code     BI-MK-2013-0040
Title     THE MODERATING EFFECT OF BRAND IMAGE ON PUBLIC RELATIONS PERCEPTION AND CUSTOMER LOYALTY IN TOBACCO INDUSTRY IN JAKARTA AREA
Author     CHRISTIAN LEONARDO HARLIANTO
Subject     BRAND IMAGE
Abstract    View 
Advisor  Andy Lunarjanto, MM, MBA ,
Department     Marketing
Format     pdf
Year     2013
Keyword    Marketing , Public Relations , Brand Image , Customer Loyalty , Tobacco
Source    JWC
Collection Type     Skripsi S1
Rights    
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