Code     BI-MK-2013-0085
Title     IMPACT OF LOGO REDESIGN TOWARD CONSUMER ATTITUDE AND THE ROLE OF BRAND COMMITMENT
Author     ERICK MASTERLIE
Subject     BRAND IMAGE
Abstract    View 
Advisor  Andy Lunarjanto, MBA ,
Department     Marketing
Format     pdf
Year     2013
Keyword    Brand , logo , brand attitude , logo change , logo shape redesign , brand commitment , logo evaluation , degree of change , strongly committed , weakly committed
Source    JWC
Collection Type     Skripsi S1
Rights    
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