Code
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BI-MK-2013-0085
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Title
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IMPACT OF LOGO REDESIGN TOWARD CONSUMER ATTITUDE AND THE ROLE OF BRAND COMMITMENT
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Author
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ERICK MASTERLIE
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Subject
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BRAND IMAGE
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Abstract
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View
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Advisor
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Andy Lunarjanto, MBA ,
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Department
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Marketing
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Format
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pdf
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Year
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2013
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Keyword
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Brand , logo , brand attitude , logo change , logo shape redesign , brand commitment , logo evaluation , degree of change , strongly committed , weakly committed
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Source
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JWC
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Collection Type
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Skripsi S1
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Rights
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Sections |
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Cover |
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Bab 1 |
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Bab 2 |
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Bab 3 |
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Bab 4 |
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Bab 5 |
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Pustaka |
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Lampiran |
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