Code     BI-MK-2014-0009
Title     The Role of Price in The Behavior and Purchase Deciisons of Compulsive Buyers in Department Store Setting
Author     EUGENIA DEA TRIVANIA
Subject     BEHAVIOR
Abstract    View 
Advisor  Rudy Tobing, MBA ,
Department     Marketing
Format     pdf
Year     2014
Keyword    buying behavior , purchase decision , price consciousness , price knowledge , sale proneness , transaction value , price-quality schema , prestige sensitivity , brand consciousness , compulsive buyers , non compulsive buyers , department store
Source    JWC
Collection Type     Skripsi S1
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