Code
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TS-CS-2010-0088
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Title
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A CASE STUDY OF : ALL-NEW CR-V: ALIGNING MARKETING STRATEGY FROM GLOBAL INTO LOCAL
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Author
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I BRAHMAPUTRA
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Subject
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MARKETING STRATEGY
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Abstract
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View
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Advisor
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Robert AB, SE., MM. ,
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Department
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Management
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Format
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101 p
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Year
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2010
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Keyword
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Global marketing , local market strategy adaptation , success factors , product design , Honda , PT Prospect Motor , All-New CR-V , Indonesia
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Source
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JWC
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Collection Type
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Thesis S2
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Rights
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Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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