Code     TS-R-2009-0215
Title     PERBEDAAN BRAND PERFORMANCE DALAM BRAND COMMUNITY: INDEPENDEN VS MILIK PERUSAHAAN
Author     ANTONIUS BENIPRA ADINUGRAHA
Subject     MARKETING
Abstract    View 
Advisor  Amalia E. Maulana, Ph.D ,
Department     Marketing
Format     pdf
Year     2009
Keyword    Online brand community , Attitude toward brand , Brand involvement , Brand loyalty , Community participation , Online sense of community
Source    JWC
Collection Type     Thesis S2
Rights     Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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