BINA NUSANTARA
Language:
Code
TS-R-2010-0086
Title
PENGARUH VERTICAL BRAND EXTENSION TERHADAP BRAND EQUITY : STUDI EMPIRIS PADA SOUR SALLY
Author
DANIEL EDISON
Subject
VERTICAL BRAND EXTENSION
Abstract
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Advisor
Andy Lunarjanto, MM., MBA ,
Department
Management
Format
85 p
Year
2010
Keyword
Vertical brand extension
,
brand equity
,
perceived image fit
,
customers attitude toward brand extension
,
distancing technique
Source
JWC
Collection Type
Thesis S2
Rights
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Bab 2
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Bab 3
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Daftar Pustaka
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Lampiran
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