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Code
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TS-R-2011-0028
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Title
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THE EFFECT OF WORD OF MOUTH COMMUNICATION AND PERCEIVED QUALITY ON CONSUMER DECISION MAKING OF BLACKBERRY SMARTPHONES WHICH MODERATED BY GENDER (STUDY OF CONSUMERS IN JAKARTA)
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Author
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TEGUH PRATOMO
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Subject
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BLACKBERRY
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Abstract
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View
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Advisor
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Dr. Pantri Heriyati, SE., M.Comm. ,
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Department
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Management
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Format
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76 p
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Year
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2011
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Keyword
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Consumer decision making , word of mouth communication , percieved quality , gender , youth subculture , quantitative research methodology , multiple regression model , and moderating variable
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Source
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JWC
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Collection Type
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Thesis S2
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Rights
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Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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