Code     TS-R-2012-0013
Title     ANALYSIS OF RELATIONSHIP BETWEEN THE DEGREES OF CONSUMER INVOLVEMENT TO BRAND ATTACHMENT ON COMPUTER DEVICE PRODUCT
Author     CHITRA MAHARANI
Subject     MARKETING
Abstract    View 
Advisor  
Department     Management
Format    
Year     2012
Keyword    Consumer Involvement , Brand Attachment , Segmentation , Relationship Marketing
Source    JWC
Collection Type     Thesis S2
Rights    
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