BINA NUSANTARA
Language:
Code
TS-R-2013-0026
Title
ANALISIS PENGARUH KARAKTERISTIK PERSEPSI KUALITAS, KESADARAN MERK, REFERENSI KELOMPOK DAN IKLAN TERHADAP LOYALITAS PELANGGAN SERTA TERHADAP WORD OF MOUTH PADA MINYAK KAYU PUTIH CAP LANG
Author
RIANA HALIM
Subject
CONSUMER BEHAVIOR
Abstract
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Advisor
Department
Management
Format
pdf
Year
2013
Keyword
perilaku konsumen
,
loyalitas pelanggan
,
word of mouth
,
persepsi kualitas
,
referensi kelompok
,
iklan
,
kesadaran merek
Source
JWC
Collection Type
Thesis S2
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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