|
Code
|
BI-IB-2017-0385
|
|
Title
|
PARASOCIAL RELATIONSHIP EFFECTS ON CUSTOMER EQUITY AND CUSTOMER LIFETIME VALUE THROUGH SOCIAL MEDIA CONTEXT FOCUSING ON FASHION INDUSTRY
|
|
Author
|
JESSICA NYOTO
|
|
Subject
|
CUSTOMER EQUITY
|
|
Abstract
|
View
|
|
Advisor
|
Ina Agustini Murwani, MM, MBA ,
|
|
Department
|
Marketing
|
|
Format
|
pdf
|
Year
|
2017
|
|
Keyword
|
Customer equity , Customer equity factors , Customer lifetime value , Parasocial relationships , Social media , Endorsement , Source credibility , Social network services
|
|
Source
|
JWC
|
|
Collection Type
|
Skripsi S1
|
|
Rights
|
|
| Sections |
 |
 |
 |
 |
| Cover |
Download
|
Download
|
Download
|
|
| Bab 1 |
Download
|
Download
|
Download
|
View
|
| Bab 2 |
Download
|
Download
|
Download
|
View
|
| Bab 3 |
Download
|
Download
|
Download
|
|
| Bab 4 |
Download
|
Download
|
Download
|
|
| Bab 5 |
Download
|
Download
|
Download
|
View
|
| Pustaka |
Download
|
Download
|
Download
|
|
| Lampiran |
Download
|
Download
|
Download
|
|