BINA NUSANTARA
Language:
Code
BI-MK-2014-0040
Title
The Importance of Brand Heritage as a Key Performance Driver in Marketing Management: Study of Luxury Fashion Brands in Indonesia
Author
KAVISH RAMESH MANWANI
Subject
BRAND HERITAGE
Abstract
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Advisor
Dahlia Darmayanti, MIM ,
Department
Marketing
Format
pdf
Year
2014
Keyword
Brand Heritage
,
Brand Strength
,
Luxury
,
Cognitive
,
Affective
,
Intentional
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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Laporan Teknis
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