Title Article

Title Article Are you undervaluing your customers
Page 42-50
Abstrac The true purpose of a business is to create and keep customers. Most managers understand this, but few behave as if they do.
Language ENG
Author Markey, Rob; Markey, Rob
Subject CUSTOMER ORIENTATION; CUSTOMER ORIENTATION

Title Article How to value a company by analyzing its customers
Page 51-55
Abstrac This article discuss about a step-by-step guide to customer-based corporate valuation
Language ENG
Author McCarthy, Daniel; Fader, Peter
Subject CUSTOMER ORIENTATION

Title Article Choke Points
Page 124-131
Abstrac Countries are turning economic infrastructure into political weapons, and that poses a major risk to business
Language ENG
Author Farrell, Henry; Newman, Abraham L
Subject ECONOMICS

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