Title Article

Title Article The Big Data Effect on Indonesia MSME with the Mediation of Differentiation Strategy and Innovation Performance
Page 1-15
Abstrac In Indonesia, micro, small, and medium enterprises (MSMEs) drive economic growth, contributing 61.1% of GDP, with fashion as the second-largest sector.
Language ENG
Author Meishelle Andriani Young; Lily Sudharthio
Subject

Title Article The Influence of Mobile Banking Attributes on Cashless Society through Adaptive Anthropomorphism and Task-Fit Technology
Page 17-30
Abstrac The research aimedto analyze the role of adaptive anthropomorphism and TaskFit Technology(TFT)in mediating the relationshipbetween performance expectancy,effort
Language ENG
Author Satria Wirabuana; Gede Ariadi
Subject

Title Article The Effect of Physical Experience and Integrated Information on Customer Purchase Behavior in Online-to-Offline Commerce
Page 31-41
Abstrac Online-to-Offline (O2O)is a business model increasingly being developed and widely implementedby companies in Indonesia.
Language ENG
Author Christine; So Yohanes Jimmy; Prio Utomo
Subject

Title Article Digital Leadership in Driving Work Innovation; The Role of Creativity, Motivation, and Gender
Page 43-57
Abstrac The research aimed to explore the role of digital leadership in promoting innovative work behaviors through the mediation of intrinsic motivation and problem-so
Language ENG
Author
Subject

Title Article SMEs Access to Islamic financing for Enhancing Energy Efficiency; A Fuzzy AHP Approach
Page 59-71
Abstrac Energy efficiency remains a significant challenge forSmall and Medium Enterprises (SMEs) in Indonesia,contributing to high operational costs and limiting compet
Language ENG
Author
Subject

Title Article Digital Organizational Culture ; Concept and Scale Development
Page 73-84
Abstrac The research presented a multifaceted conceptualization of digital organizational culture (DOC) to address challenges from a divergent understanding of critical
Language ENG
Author
Subject

Title Article How FOMO and Price Affect Online Purchase of Imitation Products
Page 85-96
Abstrac The research examined how factors such as Fear of Missing Out (FOMO), imitation of products, and price value influence consumers impulsive buying and purchase
Language ENG
Author
Subject

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