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E-Thesis (S2) Searching for "MARKETING"

Code	RS2-KG-MIK-2022-0018
Title	IMPLEMENTASI EVENT MARKETING DALAM MENINGKATKAN KESADARAN MEREK PERGIKULINER.COM  [Full Text]
Author	APRILIA PRABAWATI
Subject	MARKETING STRATEGY
Advisor	Dr. Muhammad Aras, S.Pd., M.Si.
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2022-0017
Title	KOMENTAR USER VIDEO YOUTUBE TERHADAP ASISTEN DIGITAL YANG MENYERUPAI MANUSIA DAN KAITANNYA DENGAN UNCANNY VALLEY PHENOMENON: STUDI NETNOGRAFI VIDEO MARKETING GOOGLE DUPLEX  [Full Text]
Author
Subject	SOCIAL MEDIA
Advisor
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2022-0030
Title	NETWORK AS A DIGITAL MARKETING STRATEGY IN NETFLIX: A CASE STUDY ON THE NETFLIX SUBSCRIBER COMMUNITY IN INDONESIA  [Full Text]
Author	IVANDER WILSON SAPUTRA
Subject	MARKETING STRATEGY
Advisor	Dr. Zinggara Hidayat, M.Si.
Department	Magister Ilmu Komunikasi
Format	PDF
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2022-0042
Title	Pengaruh Brand Image, Green Marketing dan Social Media Marketing Terhadap Brand Loyalty Pada Konsumen Starbucks Di Indonesia   [Full Text]
Author	ALFI RAHMAN
Subject	MARKETING STRATEGY
Advisor	DR. Muhammad Aras, S.PD., M.SI
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2022-0014
Title	Pengaruh Content Marketing, Product Innovation dan Brand Image terhadap Keputusan Pembelian Produk Apple iPhone dalam Instagram @upgadget_store  [Full Text]
Author	RAFIF EDRATAMA AJI BAGASKARA
Subject	PURCHASE INTENTION
Advisor	Dr. La Mani S.IP., M.Sc.
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	BBS-SN-MM-2022-10078
Title	PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION YANG DI MEDIASI BRAND STARBUCKS JAKARTA  [Full Text]
Author	GUNTALA PUTRA ONGKO PRATAMA
Subject	PURCHASE INTENTION
Advisor	Dr. Peri A. Manaf
Department	Management
Format	PDF
Year	2022
Source	JWC
Collection Type	Thesis S2
Rights

Code	RS2-KG-MIK-2022-0029
Title	Pengaruh Personal Branding, Sharenting, Digital Marketing, dan Electronic Word of Mouth (e-WOM) terhadap kepercayaan followers dalam memutuskan membeli produk di akun social media Instagram Mom-Influencer (studi kasus pada akun Instagram Elizabeth Zenifer)  [Full Text]
Author	CAKRY LIENTANG WIDYANINGGAR
Subject	MARKETING STRATEGY
Advisor	Dr. Muhammad Aras, S.Pd., M. Si
Department	Magister Ilmu Komunikasi
Format	PDF
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2022-0016
Title	PENGARUH SOCIAL MEDIA MARKETING EFFORT, BRAND AWARENESS, BRAND IMAGE TERHADAP CUSTOMER RESPONSE MILENIAL PADA PROGRAM TABUNGAN BATARA SPEKTA BTN DI INSTAGRAM @bankbtn  [Full Text]
Author	DEANDA DEWINDARU
Subject	MARKETING STRATEGY
Advisor	Dr. Dra. Ulani Yunus, MM
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2022-0023
Title	PENGGUNAAN DIGITAL MARKETING DI INSTAGRAM DAN SPOTIFY SEBAGAI SARANA PEMASARAN MUSIK  [Full Text]
Author	BUNGA DEVINA NUGROHO
Subject	SOCIAL MEDIA
Advisor	Dr. Zinggara Hidayat, M.SI
Department	Magister Ilmu Komunikasi
Format	PDF
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	BBS-SN-MM-2022-10044
Title	PURCHASE TRIGGERING DONATION CAUSE-RELATED MARKETING CAMPAIGN DURING PANDEMIC IN INDONESIA  [Full Text]
Author	MARGARITA DJAJADINATA; NOVIA YURIKA
Subject	MARKETING STRATEGY
Advisor	Dr. Evi Rinawati Simanjuntak, MM.
Department	Management
Format	PDF
Year	2022
Source	JWC
Collection Type	Thesis S2
Rights