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E-Thesis (S2) Searching for "MARKETING"

Code	RS2-KG-MIK-2021-0023
Title	PENGARUH AKTIVITAS PROMOSI MELALUI EMAIL MARKETING, WEBSITE DAN MEDIA SOSIAL TERHADAP BRAND IMAGE BINUS CENTER PADA MAHASISWA BINUS UNIVERSITY DI JAKARTA  [Full Text]
Author	AGAM SYAH PUTRA
Subject	COMMUNICATION
Advisor	Dr. Dra. Ulani Yunus, M.M
Department	Magister Ilmu Komunikasi
Format	PDF
Year	2021
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2021-0013
Title	PENGARUH CELEBRITY ENDORSER DAN CONTENT MARKETING INSTAGRAM @JENIUSCONNECT TERHADAP MINAT FOLLOWERS MENJADI NASABAH BANK DIGITAL JENIUS  [Full Text]
Author	DEWI ANGGRAENI
Subject	PURCHASE INTENTION
Advisor	Dr. Abd.Razak Mozin, S.Ag.M.Si
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2021
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2021-0008
Title	PENGARUH MARKETING MIX, CUSTOMER EXPERIENCE, DAN E-SERVICE QUALITY TERHADAP E-CUSTOMER LOYALTY MELALUI E-CUSTOMER SATISFACTION GENERASI MILENIAL PENGGUNA ONLINE TRAVEL AGENT  [Full Text]
Author	MOCHAMMAD RAFI JUNIKO PUTRA
Subject	MARKETING PROMOTION
Advisor	Dr. Ricardo Indra, M.Si.
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2021
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2021-0004
Title	PENGARUH PENGGUNAAN PERSONAL REVIEW, CELEBRITY ENDORSEMENT, VIRAL MARKETING, KOMUNITAS VIRTUAL DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA PLATFORM YOUTUBE  [Full Text]
Author	NURUL SAVITRI GANISASMARA
Subject	MARKETING STRATEGY
Advisor	Dr. La Mani, S.IP., M.Sc.
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2021
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	BBS-SN-MM-2021-10011
Title	PENGARUH SOCIAL MEDIA MARKETING ACTIVITY TERHADAP REPURCHASE INTENTION PADA INDUSTRI E-COMMERCE  [Full Text]
Author	GILBERT NABASHA; HANGESTYO BOWO LEKSONO
Subject	PURCHASE INTENTION
Advisor	Dr. Adilla Anggraeni, B.Bus., MBA.
Department	Management
Format	PDF
Year	2021
Source	JWC
Collection Type	Thesis S2
Rights

Code	RS2-KG-MIK-2021-0030
Title	Pengaruh Website Quality dan Instagram Marketing Terhadap Brand Awareness dan Purchase Intention Konsumen Soyjoy  [Full Text]
Author	VEIRA DWI NOVRIMA
Subject	COMMUNICATION
Advisor	Dr. Dra. Ulani Yunus, M.M.
Department	Magister Ilmu Komunikasi
Format	PDF
Year	2021
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MMSI-2021-0084
Title	PERANCANGAN ENTERPRISE ARCHITECTURE APLIKASI MOBILE REFERRAL MARKETING DENGAN FRAMEWORK TOGAF  [Full Text]
Author	HANIFAH AHDIANI
Subject	ENTERPRISE ARCHITECTURE
Advisor	Dr. Drs. Nilo Legowo, M.Kom.
Department	MM Sistem Informasi
Format	PDF
Year	2021
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2021-0042
Title	Strategi Kampanye Marketing Dalam Membangun Brand Awareness di Dalam Negeri: Studi Kasus Erigo  [Full Text]
Author	INDITA APRILIA
Subject	MARKETING STRATEGY
Advisor	Dr. Virienia Puspita, S.Sos., M.Pd.
Department	Magister Ilmu Komunikasi
Format	PDF
Year	2021
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	TSA-2020-0225
Title	ANALISA PENGARUH PENGALAMAN GAMIFICATION MARKETING ACTIVITIES, SOCIAL MEDIA MARKETING DAN FAKTOR LAIN TERHADAP BRAND LOYALTY PADA APLIKASI ONLINE MARKETPLACE  [Full Text]
Author	MARIA THERESA VIEGA
Subject	BRAND LOYALTY
Advisor	Ir. Togar Alam Napitupulu, M.S., M.Sc., Ph.D.
Department	MM Sistem Informasi
Format	Pdf
Year	2020
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	TSA-2020-0220
Title	ANALISIS BRANDING OLEH MARKETING PUBLIC RELATIONS DALAM MENGUATKAN BRAND UNIVERSITAS (STUDI EKSPLORATIF PADA UNIVERSITAS KRISTEN KRIDA WACANA) DI JAKARTA   [Full Text]
Author	FRANSISCA NATALIA WIDJAJA
Subject	BRAND ANALYSIS
Advisor	Dr. Muhammad Aras, S.Pd., M.Si
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2020
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights