BINA NUSANTARA
Language:
Code
BBS-SN-MM-2020-10064
Title
PERAN GENDER DAN USIA DALAM MEMODERASI PENGARUH CELEBRITY TRUST TERHADAP KREDIBILITAS IKLAN, KREDIBILITAS MEREK, DAN KREDIBILITAS PERUSAHAAN
Author
STEPHANUS STEVEN PRIBADI; STEVEN YONATHA WIHARJO
Subject
CELEBRITY ENDORSEMENT
Abstract
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Advisor
Dr. Pantri Heriyati, S.E., M.Comm. ,
Department
Management
Format
PDF
Year
2020
Keyword
Celebrity Trust
,
Kredibilitas Iklan
,
Kredibilitas Merek
,
Kredibilitas Perusahaan
Source
JWC
Collection Type
Thesis S2
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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Technical Report
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Related File :
PENGARUH CELEBRITY ENDORSER LUCAS "WAYV" TERHADAP MINAT BELI PRODUK NEO COFFEE
FACTORS PREDICTING THE EFFECTIVENESS OF CELEBRITY ENDORSEMENTS ADVERTISEMENTS IN INDONESIA