BINA NUSANTARA
Language:
Code
BBS-SN-MM-2021-10035
Title
FAKTOR-FAKTOR YANG MEMPENGARUHI INTENSI PEMBELIAN PRODUK KESEHATAN SELAMA PANDEMI COVID-19
Author
ANDRE; HANI LISTIANA PEBRIYANTI; MAURA AMALIA KHAIRINA
Subject
CONSUMER INSIGHT ANALYSIS
Abstract
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Advisor
Dr. Adilla Anggraeni, B.Bus., MBA. ,
Department
Management
Format
PDF
Year
2021
Keyword
gender
,
consumer fear
,
attitude towards health products
,
subjective norm
,
perceived behavioral control
,
intention to buy health products
,
COVID-19
Source
JWC
Collection Type
Thesis S2
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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Technical Report
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