Code
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BBS-SN-MM-2021-10041
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Title
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PENGARUH SALES PROMOTION, HEDONIC SHOPPING MOTIVATION DAN METODE PEMBAYARAN CASH ON DELIVERY TERHADAP IMPULSE BUYING BEHAVIOUR SAAT HARBOLNAS PADA E-COMMERCE
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Author
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ALEXANDER SISKO; YULIANTO
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Subject
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IMPULSE BUYING
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Abstract
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View
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Advisor
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Evelyn Hendriana, S.E., M.Si., Ph.D ,
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Department
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Management
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Format
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PDF
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Year
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2021
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Keyword
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Harbolnas , Persepsi keterbatasan waktu , Persepsi kelangkaan , Persepsi harga murah , Motivasi belanja hedonis , Sikap atas festival Harbolnas , Metode pembayaran COD , Perilaku belanja impulsif , E-commerce
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Source
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JWC
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Collection Type
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Thesis S2
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Rights
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Sections |
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Cover |
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Bab 1 |
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Bab 2 |
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Bab 3 |
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Bab 4 |
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Bab 5 |
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Pustaka |
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Lampiran |
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Technical Report |
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