Code     BBS-SN-MM-2021-10041
Title     PENGARUH SALES PROMOTION, HEDONIC SHOPPING MOTIVATION DAN METODE PEMBAYARAN CASH ON DELIVERY TERHADAP IMPULSE BUYING BEHAVIOUR SAAT HARBOLNAS PADA E-COMMERCE
Author     ALEXANDER SISKO; YULIANTO
Subject     IMPULSE BUYING
Abstract    View 
Advisor  Evelyn Hendriana, S.E., M.Si., Ph.D ,
Department     Management
Format     PDF
Year     2021
Keyword    Harbolnas , Persepsi keterbatasan waktu , Persepsi kelangkaan , Persepsi harga murah , Motivasi belanja hedonis , Sikap atas festival Harbolnas , Metode pembayaran COD , Perilaku belanja impulsif , E-commerce
Source    JWC
Collection Type     Thesis S2
Rights    
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