Code
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BBS-SN-MM-2022-10036
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Title
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ANALISIS PENGARUH ADVERTISING EFFECTIVENESS, CELEBRITY ENDORSER, PRICE DISCOUNT, PERCEIVED RISK TERHADAP PURCHASE DECISION PADA INDUSTRI E-COMMERCE DI INDONESIA
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Author
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ERVINA ESMERALDA; ARINI KUSUMAWARDHANI; JONATHAN PRIA UTAMA
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Subject
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PURCHASING DECISION
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Abstract
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View
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Advisor
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Dr. Adilla Anggraeni, B.Bus., MBA. ,
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Department
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Management
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Format
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PDF
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Year
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2022
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Keyword
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advertising effectiveness , celebrity endorser , price discount , perceived risk , purchase decision , e-commerce
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Source
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JWC
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Collection Type
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Thesis S2
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Rights
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Sections |
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Cover |
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Bab 1 |
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Bab 2 |
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Bab 5 |
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Pustaka |
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Lampiran |
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Technical Report |
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