Code     BBS-SN-MM-2022-10036
Title     ANALISIS PENGARUH ADVERTISING EFFECTIVENESS, CELEBRITY ENDORSER, PRICE DISCOUNT, PERCEIVED RISK TERHADAP PURCHASE DECISION PADA INDUSTRI E-COMMERCE DI INDONESIA
Author     ERVINA ESMERALDA; ARINI KUSUMAWARDHANI; JONATHAN PRIA UTAMA
Subject     PURCHASING DECISION
Abstract    View 
Advisor  Dr. Adilla Anggraeni, B.Bus., MBA. ,
Department     Management
Format     PDF
Year     2022
Keyword    advertising effectiveness , celebrity endorser , price discount , perceived risk , purchase decision , e-commerce
Source    JWC
Collection Type     Thesis S2
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