BINA NUSANTARA
Language:
Code
BI-COMM-2017-0419
Title
ANALYZE THE PURCHASING BEHAVIOR OF MILLENIALS TOWARD A PROMINENT BRAND CASE STUDY STARBUCKS
Author
DELLA LIUDI
Subject
CONSUMER BEHAVIOR
Abstract
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Advisor
Ayuphita Tiara Silalahi, BA., MM ,
Department
Communication
Format
pdf
Year
2017
Keyword
Millennials
,
Perception
,
Purchasing Behavior
,
Band Wagon Effect
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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Laporan Teknis
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