Code     BI-COMM-2017-0419
Title     ANALYZE THE PURCHASING BEHAVIOR OF MILLENIALS TOWARD A PROMINENT BRAND CASE STUDY STARBUCKS
Author     DELLA LIUDI
Subject     CONSUMER BEHAVIOR
Abstract    View 
Advisor  Ayuphita Tiara Silalahi, BA., MM ,
Department     Communication
Format     pdf
Year     2017
Keyword    Millennials , Perception , Purchasing Behavior , Band Wagon Effect
Source    JWC
Collection Type     Skripsi S1
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