BINA NUSANTARA
Language:
Code
BI-MK-2011-0041
Title
BRAND EXTENSION STRATEGIES: PERCEIVED FIT AND BRAND TYPE TOWARDS CONSUMERS ATTITUDE
Author
BRADHIKA AYODYA
Subject
BRAND ANALYSIS
Abstract
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Advisor
Ir. Ashali Deavina Mustaram, MM. ,
Department
Marketing
Format
101 p
Year
2011
Keyword
Brand extensions
,
Strategic planning
,
Brand equity
,
Consumer behavior
,
Consumer’s attitude
Source
JWC
Collection Type
Skripsi S1
Rights
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