Code     BI-MK-2011-0041
Title     BRAND EXTENSION STRATEGIES: PERCEIVED FIT AND BRAND TYPE TOWARDS CONSUMERS ATTITUDE
Author     BRADHIKA AYODYA
Subject     BRAND ANALYSIS
Abstract    View 
Advisor  Ir. Ashali Deavina Mustaram, MM. ,
Department     Marketing
Format     101 p
Year     2011
Keyword    Brand extensions , Strategic planning , Brand equity , Consumer behavior , Consumer’s attitude
Source    JWC
Collection Type     Skripsi S1
Rights     Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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