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Code
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BI-MK-2012-0134
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Title
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MODERATING ROLE OF PERSONALITY TRAITS IN RELATIONSHIP BETWEEN SATISFACTION-BASED RELATIONSHIP QUALITY AND BEHAVIORAL LOYALTY IN MOBILE SERVICE CONTEXT IN JAKARTA
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Author
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Subject
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MOBILE MARKETING
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Abstract
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View
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Advisor
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Evi Rinawati Simanjuntak, MM. ,
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Department
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Marketing
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Format
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Year
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2012
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Keyword
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Mobile Service , Jakarta , Satisfaction , Relationship Quality , Behavioral Loyalty , Personality Traits , Relationship Marketing , Moderating , B2C
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Source
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JWC
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Collection Type
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Skripsi S1
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Rights
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| Sections |
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| Cover |
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| Bab 1 |
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| Bab 2 |
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| Bab 3 |
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| Bab 4 |
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| Bab 5 |
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| Pustaka |
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| Lampiran |
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