Code     BI-MK-2013-0075
Title     EXAMINING THE CUSTOMER EQUITY FRAMEWORK FROM A CONSUMER PERSPECTIVE: A STUDY OF NON-ALCOHOLIC BEVERAGE CONSUMERS IN JAKARTA AND ITS SURROUNDING
Author     DARIUS WIDJAJA
Subject     CUSTOMER PERCEPTION
Abstract    View 
Advisor  Lydia M. Iswara, MBA ,
Department     Marketing
Format     pdf
Year     2013
Keyword    Purchasing behavior , tea , coffee , value , brand , purchase intention
Source    JWC
Collection Type     Skripsi S1
Rights    
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