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Code
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BI-MK-2014-0009
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Title
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The Role of Price in The Behavior and Purchase Deciisons of Compulsive Buyers in Department Store Setting
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Author
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EUGENIA DEA TRIVANIA
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Subject
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BEHAVIOR
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Abstract
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View
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Advisor
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Rudy Tobing, MBA ,
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Department
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Marketing
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Format
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pdf
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Year
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2014
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Keyword
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buying behavior , purchase decision , price consciousness , price knowledge , sale proneness , transaction value , price-quality schema , prestige sensitivity , brand consciousness , compulsive buyers , non compulsive buyers , department store
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Source
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JWC
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Collection Type
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Skripsi S1
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Rights
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| Sections |
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| Cover |
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| Bab 1 |
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| Lampiran |
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