BINA NUSANTARA
Language:
Code
BI-MK-2016-0093
Title
Gender Difference in Online Purchasing Behavior: A Comparison of Digital and Non-Digital Product
Author
LUKE BENEDICT
Subject
CONSUMER BEHAVIOR
Abstract
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Advisor
Dr. Evi Rinawati Simanjuntak, MM ,
Department
Marketing
Format
pdf
Year
2016
Keyword
Online Shop
,
E-Commerce
,
Genders
,
Digital and Non-Digital
,
Purchase Intention
,
Purchase Behavior
,
UTAUT
,
UTAUT2
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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