BINA NUSANTARA
Language:
Code
BI-MK-2018-0014
Title
THINKING GREEN, BUYING GREEN! THE IMPACT OF IMPLEMENTATION INTENTIONS ON PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: A STUDY OF ORGANIC FOOD PURCHASE INTENTIONS IN JAKARTA
Author
FASYA CANDRIKA
Subject
CONSUMER BEHAVIOR
Abstract
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Advisor
Dianti Arudi, MBA ,
Department
Marketing
Format
pdf
Year
2018
Keyword
Theory of Planned Behavior
,
Attitude
,
Norm
,
Willingness to Pay
,
Intentions
,
Implementation Intentions (plans)
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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