Code     BI-MK-2019-0005
Title     LEVERAGING BRAND LOVE THROUGH GAMIFICATION MARKETING ACTIVITIES IN ECOMMERCE PLATOFRM: A STUDY ON MILLENNIALS IN INDONESIA
Author     SHAHAAB ALI
Subject     MARKETING
Abstract    View 
Advisor  Dr. Evi Rinawati Simanjuntak, MM ,
Department     Marketing
Format     pdf
Year     2019
Keyword    Gamification marketing activities , Entertainment , Interaction , Intimacy , Novelty , Hedonic value , Utilitarian value , Millennials
Source    JWC
Collection Type     Skripsi S1
Rights    
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