Code
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IS1-SN-IB-2020-0004
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Title
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TESTING FACTORS AFFECTING GREEN PURCHASE INTENTION IN MILLENIALS IN JAKARTA
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Author
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JASON TJONGIRIN
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Subject
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PURCHASE INTENTION
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Abstract
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View
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Advisor
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Vidayana ST, MM, MBus(Mgt) ,
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Department
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International Business
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Format
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pdf
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Year
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2020
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Keyword
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Millennials , Gen Y , Consumer , Consumption , Green Purchase Intention , Environmental Attitude , Social Influence , Peer Pressure , Environmental Knowledge , Eco label
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Source
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JWC
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Collection Type
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Skripsi S1
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Rights
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Sections |
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Cover |
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Bab 1 |
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Bab 2 |
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Bab 3 |
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Bab 4 |
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Bab 5 |
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Pustaka |
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Lampiran |
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