Code     IS1-SN-MK-2020-0017
Title     IRRITATING OR HELPING? THE IMPACT OF ONLINE BEHAVIORAL ADVERTISING ON CONSUMERS' EXPERIENCE AND AVOIDANCE BEHAVIOR: A STUDY OF JAKARTA MILLENIALS
Author     DAVIN RAHMAN
Subject     CONSUMER BEHAVIOR
Abstract    View 
Advisor  Primidya Miranda Kartika Soesilo, SE, M.Sc, Ph.D ,
Department     Marketing
Format     pdf
Year     2020
Keyword    Internet advertising , online behavioral advertising , targeted advertising , advertising , advertisement skepticism , advertisement avoidance , attitude toward the brand , Inter-net
Source    JWC
Collection Type     Skripsi S1
Rights    
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