BINA NUSANTARA
Language:
Code
IS1-SN-MK-2020-0038
Title
THE EFFECTS OF BRAND GLOBALNESS ON BRAND TRUST AND BRAND ATTACHMENT THE ROLE OF BRAND AFFECT, BRAND INNOVATIVENESS AND CONSUMER ETHNOCENTRISM
Author
HANA NESSA KARINTA
Subject
BRAND EFFECT
Abstract
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Advisor
Dahlia Darmayanti, MIM ,
Department
Marketing
Format
pdf
Year
2020
Keyword
Global Brands
,
Brand Globalness
,
Brand Affect
,
Brand Innovativeness
,
Consumer Ethnocentrism
,
Brand Trust
,
Brand Attachment
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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Laporan Teknis
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