BINA NUSANTARA
Language:
Code
IS1-SN-MK-2020-0046
Title
BRAND EXPERIENCE AND INDONESIAN CONSUMERS’ WILLINGNESS-TO-PAY (WTP) A PRICE PREMIUM FOR IPHONE X SERIES AND ABOVE
Author
NAVRAHSTA LUNA SATYWANDA
Subject
BRAND EXPERIENCE
Abstract
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Advisor
Desyra Sukma Dewanthi, S.E. M.M. ,
Department
Marketing
Format
pdf
Year
2020
Keyword
Brand experience
,
willingness-to-pay
,
brand credibility
,
perceived uniqueness
,
consumer behaviour
,
price premium
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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