Code     IS1-SN-MK-2020-0046
Title     BRAND EXPERIENCE AND INDONESIAN CONSUMERS’ WILLINGNESS-TO-PAY (WTP) A PRICE PREMIUM FOR IPHONE X SERIES AND ABOVE
Author     NAVRAHSTA LUNA SATYWANDA
Subject     BRAND EXPERIENCE
Abstract    View 
Advisor  Desyra Sukma Dewanthi, S.E. M.M. ,
Department     Marketing
Format     pdf
Year     2020
Keyword    Brand experience , willingness-to-pay , brand credibility , perceived uniqueness , consumer behaviour , price premium
Source    JWC
Collection Type     Skripsi S1
Rights    
Sections   Download Pdf Download Ps Download Doc View HTML
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