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Code
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IS1-SN-MK-2023-0008
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Title
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THE ANTECEDENTS AND THE INFLUENCE OF CONSUMERS' ATTITUDE TOWARDS SOCIAL NETWORKING ADVERTISEMENT ON BRAND ATTITUDE AND PURCHASE INTENTION IN INDONESIA: A CASE OF NETFLIX
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Author
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AURELLIA NATASHA SULISTIYO
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Subject
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CONSUMER ATTITUDES
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Abstract
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View
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Advisor
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Dianti Arudi, MBA ,
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Department
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Marketing
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Format
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Year
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2023
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Keyword
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Attitude towards Social Networking Advertisement , Perceived Ease of
Use , Perceived Usefulness , Attitude towards using social networking sites , Entertainment , Information , Credibility , Purchase Intention , Brand Attitude , Netflix
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Source
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JWC
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Collection Type
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Skripsi S1
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Rights
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| Sections |
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| Cover |
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| Bab 1 |
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| Bab 2 |
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| Bab 3 |
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| Bab 5 |
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| Pustaka |
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| Lampiran |
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