Code
|
IS1-SN-MK-2023-0008
|
Title
|
THE ANTECEDENTS AND THE INFLUENCE OF CONSUMERS' ATTITUDE TOWARDS SOCIAL NETWORKING ADVERTISEMENT ON BRAND ATTITUDE AND PURCHASE INTENTION IN INDONESIA: A CASE OF NETFLIX
|
Author
|
AURELLIA NATASHA SULISTIYO
|
Subject
|
CONSUMER ATTITUDES
|
Abstract
|
View
|
Advisor
|
Dianti Arudi, MBA ,
|
Department
|
Marketing
|
Format
|
|
Year
|
2023
|
Keyword
|
Attitude towards Social Networking Advertisement , Perceived Ease of
Use , Perceived Usefulness , Attitude towards using social networking sites , Entertainment , Information , Credibility , Purchase Intention , Brand Attitude , Netflix
|
Source
|
JWC
|
Collection Type
|
Skripsi S1
|
Rights
|
|
Sections |
|
|
|
|
Cover |
Download
|
Download
|
Download
|
|
Bab 1 |
Download
|
Download
|
Download
|
View
|
Bab 2 |
Download
|
Download
|
Download
|
View
|
Bab 3 |
Download
|
Download
|
Download
|
|
Bab 4 |
Download
|
Download
|
Download
|
|
Bab 5 |
Download
|
Download
|
Download
|
View
|
Pustaka |
Download
|
Download
|
Download
|
|
Lampiran |
Download
|
Download
|
Download
|
|
Laporan Teknis |
Download
|
Download
|
Download
|
|