Code
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RS2-KG-MIK-2022-0060
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Title
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Pengaruh BTS dan Blackpink sebagai Brand Ambassador Tokopedia, Iklan, serta eWOM Terhadap Impulse Buying Behavior Konsumen Tokopedia
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Author
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SIN LI
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Subject
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ADVERTISING
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Abstract
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View
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Advisor
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Dr. Muhamad Aras, S. Pd., M.Si ,
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Department
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Magister Ilmu Komunikasi
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Format
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Pdf
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Year
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2022
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Keyword
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brand ambassador , advertising , eWOM , impulse buying behavior , eCommerce
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Source
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Anggrek
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Collection Type
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Thesis S2 Anggrek
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Rights
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Sections |
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Cover |
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Bab 1 |
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Bab 2 |
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Bab 3 |
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Bab 4 |
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Bab 5 |
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Pustaka |
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