Code     TS-GFP-2014-0019
Title     Viena Fair Brand Audit: Analysis and Recommendations to Win The Local Market
Author     REZA ARYABIMA; DYAH ASTUTI
Subject     BRAND AWARENESS
Abstract    View 
Advisor  
Department     Management
Format     pdf
Year     2014
Keyword    brand awareness , international vs local brand , brand equity , brand audit analysis
Source    JWC
Collection Type     Thesis S2
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