|
Code
|
TS-R-2011-0028
|
|
Title
|
THE EFFECT OF WORD OF MOUTH COMMUNICATION AND PERCEIVED QUALITY ON CONSUMER DECISION MAKING OF BLACKBERRY SMARTPHONES WHICH MODERATED BY GENDER (STUDY OF CONSUMERS IN JAKARTA)
|
|
Author
|
TEGUH PRATOMO
|
|
Subject
|
BLACKBERRY
|
|
Abstract
|
View
|
|
Advisor
|
Dr. Pantri Heriyati, SE., M.Comm. ,
|
|
Department
|
Management
|
|
Format
|
76 p
|
|
Year
|
2011
|
|---|
|
Keyword
|
Consumer decision making , word of mouth communication , percieved quality , gender , youth subculture , quantitative research methodology , multiple regression model , and moderating variable
|
|
Source
|
JWC
|
|
Collection Type
|
Thesis S2
|
|
Rights
|
Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
|
| Sections |
 |
 |
 |
 |
| Cover |
Download
|
Download
|
Download
|
|
| Bab 1 |
Download
|
Download
|
Download
|
View
|
| Bab 2 |
Download
|
Download
|
Download
|
View
|
| Bab 3 |
Download
|
Download
|
Download
|
|
| Bab 4 |
Download
|
Download
|
Download
|
|
| Bab 5 |
Download
|
Download
|
Download
|
View
|
| Pustaka |
Download
|
Download
|
Download
|
|
| Lampiran |
Download
|
Download
|
Download
|
|
