Code     TS-R-2013-0115
Title     The Influence of Product Characteristics, Brand Awareness, and Word of Mouth on Emotional Attachment Toward Brand Loyalty (Study of Halua Delima Brand)
Author     HAFIZAH LARASHATI
Subject     BRAND AWARENESS
Abstract    View 
Advisor  
Department     Management
Format     pdf
Year     2013
Keyword    product characteristics , brand awareness , word of mouth , emotional attachment , brand loyalty , structural equation model
Source    JWC
Collection Type     Thesis S2
Rights    
Sections   Download Pdf Download Ps Download Doc Download Doc
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