Code     TS-R-2016-0109
Title     The Effectiveness of Price Promotion by Startup Companies Towards Repurchase Intention Through Perceived Value and Transportation Preferences: A Study of The Non-Traditional Ojek Service in Jakarta
Author     LIDIA WATY
Subject     MARKETING MIX
Abstract    View 
Advisor  Alexander Wollenberg, PhD ,
Department     Management
Format     pdf
Year     2016
Keyword    marketing mix , non-traditional ojek , perceived value , price promotion , repurchase intention , startups , and transportation mode preferences
Source    JWC
Collection Type     Thesis S2
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