BINA NUSANTARA
Language:
Code
TS-R-2019-0070
Title
Analisa Faktor-Faktor Yang Mempengaruhi Brand Hate Dan Dampaknya Terhadap Brand Avoidance
Author
FAKHRI AUZAN; GUSNI KRISWIN; MELLISA TRIHASTUTI NUGRAHA NINGTYAS
Subject
BRAND IDENTIFICATION
Abstract
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Advisor
Willy Gunadi, S.Kom., M.M., Ph.D ,
Department
Management
Format
PDF
Year
2019
Keyword
brand hate
,
negative past experience
,
symbolic incongruity
,
ideological incompatibility
,
brand avoidance
,
high involvement product
,
low involvement product
Source
JWC
Collection Type
Thesis S2
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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Technical Report
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