2
customers,
who
are
fond
of
collecting action
figures.
Price
for
the
toys
or
action
figures range from approximately Rp. 500.000 to Rp 200.000.000. Mostly, the prices
of the toys depend on the rarity.
Nowadays,
people
depend
on
technology, especially
in
business
world;
technology
has
an
important
role
in
order
to
maximize
their
profit
and
also
to
promote their
business.
Apparently,
Iniko
Toys
Café
does
not
have
an
existing
website. People
know
they
exist
by
passing
the
streets,
Word-Of-Mouth,
and
by
promoting via Social Networking Website such as Facebook, Twitter, and etc.
Iniko Toys Café only sells their toys
in their stores. Customers who are
interested
to
buy,
they
manually
order
to
buy
the
action
figures.
Some
of
their
action
figures
are ready stock but customers can order to the owner which action
figures they want
or prefer,
this
is
also
known as pre-order.
When
the
action
figures
are
ready
stock,
the customer
who
bought will be
informed by
telephone or
text
message
from Iniko
Toys
Café.
Therefore, they
do
not
have
any
media
that
can
connect
between
Iniko
Toys
Café
and
other
customers
unless
they
are
members in
Iniko
Toys
Café.
Most
people do not aware of their second business which is selling
toys and action figures
of
Disney’s
and others. Iniko
Toys
Café promotes their action
figures by
Word-Of-
Mouth
and
Cash
on
Delivery
at
their
Café.
People
outside
Jakarta
may
not
know
their existence. People,
who
sell original action
figures, are
very
rare.
Therefore,
to
get them aware of Iniko
Toys Café, a
website and
E-Store should be provided. This
E-store’s aim
is
to
gain
more
customers for
the
Iniko
Toys Café,
and
attract
future
customers that
will become their
members. Since, Iniko
Toys Café
is
a
new
comer,
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